A Step-by-Step Coaching Toolkit for Building Confidence, Focus, and Consistent Performance Under Pressure
Fully revised Second Edition—every single chapter rewritten for greater depth, clarity, and understanding.
Every coach has seen it. The athlete who trains like a champion all week, then freezes the moment it counts. The one whose talent is obvious but whose head keeps getting in the way. That gap between what an athlete can do and what they actually do on the day isn't physical—it's mental. And almost no one is coaching it.
This book hands you the missing skill set.
NLP Sports Coaching Practitioner is a working manual, not a theory lecture. It takes the sharpest tools from neuro-linguistic programming and translates them into plain, do-it-tomorrow methods for helping athletes master the six inches between their ears. No mysticism. No filler. Just clear, tested techniques drawn from how real coaching sessions actually unfold. This new edition sharpens every explanation, deepens every method, and makes the whole toolkit easier to learn and faster to apply.
Across seven progressive sections and forty-nine focused chapters, you'll learn how to:
• Read an athlete's mental state in seconds—and know exactly how to shift it
• Turn shaky confidence into something steady, owned, and repeatable
• Silence negative self-talk and rewrite the limiting beliefs holding an athlete back
• Anchor calm and focus an athlete can trigger on demand, mid-competition
• Coach the reset—recovering from an error before it snowballs into a collapse
• Beat overthinking and choking with practical, in-the-moment fixes
• Guide athletes into flow and stabilise focus with reliable pre-performance routines
• Set goals, build discipline, and future-pace consistency that actually lasts
You'll also get the practitioner essentials most books skip: running an intake session, structuring your first four sessions, working with parents and teams, handling tough coaching moments, and staying ethical while measuring real results.
Whether you're a coach sharpening your edge, a trainer widening your value, or a newcomer building a practice from the ground up, this fully updated companion closes the gap between talent and performance.
Coach the mind. Change the game.