Pete Ketchum
Author
Pete Ketchum is an industrial-organizational psychologist who learned how humans actually work long before he studied the theory.
As a U.S. Army Human Intelligence NCO, he trained in behavioral assessment and structured interviewing, learning to build rapport and read resistance in environments where getting it wrong had real consequences. As a state trooper, he handled volatile encounters where establishing trust quickly was not optional. These were not stepping stones to a career. They were formative years spent understanding what motivates people, what shuts them down, and what it takes to earn trust under pressure.
He later earned a master's degree in Industrial-Organizational Psychology and directed research with more than 8,500 participants. But data is only one lens. Ketchum approaches organizational problems the way he learned to approach human problems: by understanding the behaviors, the perspectives, and the hidden friction that standard frameworks miss. The result is solutions that fit the specific organization rather than generic best practices borrowed from someone else's playbook.
Military service, law enforcement, finance, construction, technology. Each industry taught him something different about how organizations scale, where they break, and why the instincts that built a company rarely survive its growth. That unusual breadth produced a perspective most specialists never develop: the ability to see patterns across domains that appear unrelated until someone connects them.
His work centers on one question: what made this organization valuable in the first place, and how do we systematize that so it scales without being destroyed? Most companies accidentally dismantle the very things that made them special. Ketchum helps leaders see where that is happening and design systems that grow with the business instead of against it.
He writes and advises on the gap between how organizations operate and how humans actually function.