Farm Freedom

You’ve poured your heart and soul into your farm. You've tilled the soil, nurtured your crops, cared for your livestock, and perhaps even spent countless hours dreaming of the bounty your land will yield. But as a small farm committed to direct marketing – selling your produce, meat, eggs, or value-added products directly to your customers at farmers' markets, through CSAs, or at your farm stand – your success hinges on far more than just what you grow on your farm. It hinges on how you grow your business. A business plan for your direct-to-consumer farm provides this clarity. It forces you to ask critical questions: Who are your ideal customers, and where do you find them? What makes your farm and your products unique? How will you consistently reach your customers? What are your true costs, and how will you price your products sustainably? What challenges might you face, and how will you overcome them? What resources do you truly need? This workbook will guide you through the process of not only writing a detailed business plan for your farm business, but will ensure you're looking at all the right pieces to build something profitable, sustainable, and impactful within your community.