Awaken Your Good Vibe Gangsta

Jimmy's biography reads like a visual odyssey—a journey captured through the lens of his camera, reflecting a profound understanding of human emotion and cultural authenticity. He’s a dynamic global citizen whose career spans various roles, including that of a Chief Operating Officer, where he has consistently exemplified the Good Vibe Gangsta spirit. His entrepreneurial experiences are marked by a profound commitment to ethical business practices and a deep respect for cultural traditions and environmental sustainability. A graduate of Texas Lutheran University with a degree in International Studies and Spanish having spent time in Granada, Spain amongst many other countries, Jimmy's global perspective has been enriched by extensive international experiences, further shaping his approach to business and leadership. Jimmy's entrepreneurial spirit and innovative mindset have led him to spearhead groundbreaking projects, including a remarkable initiative in Guatemala. He became the first Ladino individual ever to be properly vetted and granted official permission by Mayan spiritual leaders—custodians of the region's volcanic landscapes—to use volcanic rock for crafting ‘mala’ necklaces, bracelets and other accessories. This approval not only showcases his respect for indigenous cultures and their traditions but also reflects his ability to merge modern business practices with ancient wisdom. His reverence for these traditions is captured in one of his favorite quotes: “I listen to the advice from a volcano to stay active, to keep my inner fires burning, to know it’s okay to let off steam, to go with the flow, to be uplifting and to have a blast!” As a dedicated community member and mentor, Jimmy has contributed decades to coaching Men’s Soccer at Texas Lutheran University, for the most part on a pro bono basis, viewing it as a way to give back to the university and program that shaped him. His involvement in sports photography and coaching highlights his belief in the power of sports to teach valuable life skills such as teamwork, discipline, and perseverance. In this book, Jimmy's experiences and philosophies serve as a guiding light to encourage others to lead with integrity, embrace innovative solutions, and contribute positively to the global community.

Joey is the essence of the Good Vibe Gangsta spirit, blending a profound multicultural background with unwavering commitment to global entrepreneurship and social impact. His title of ‘Dad’ to his beloved daughter, María Alejandra, holds the highest place in his heart as his only child, reflecting his deep commitment to the Flores Family alongside his professional pursuits. His approach to business and life is deeply influenced by his appreciation of diverse cultures, languages, and cuisines, which he has experienced firsthand through his extensive travels in both developed and developing countries. Joey's nickname ‘Bati’ originated during his college soccer days at Texas Lutheran University, bestowed upon him by his teammate, Sean O'Brien. The nickname was a nod to Joey's physical resemblance and playing style, which mirrored those of Gabriel Batistuta, the famed Argentine striker known for his powerful playing style and prolific goal-scoring ability. This connection to such a sports legend reflects Joey's dynamic and impactful approach not only on the soccer field but also in the international business and philanthropic worlds. After earning a degree in International Business from Texas Lutheran University and an International MBA from St. Mary's University, Joey has utilized his education to perambulate the complexities of international markets. His commitment to ethical business practices and social responsibility has earned Joey recognition on a global scale, including an accolade from the U.S. Secretary of State for Corporate Excellence and the Rockefeller Foundation. Such honors highlight his role as a leader who not only seeks business success but also champions the welfare of communities worldwide. His presentations at prestigious venues like the New York Times building underscore his status as a thought leader in blending business success with ethical practices. In this book, Joey shares these rich experiences and insights, inspiring readers to lead with compassion, embrace diversity, and integrate a caring ethos into every aspect of their lives. His story encourages individuals to not only achieve personal and professional success but to do so in a way that contributes positively to the global community, embodying the true spirit of a Good Vibe Gangsta.

Liz, affectionately known as ‘Peaches’, symbolizes the essence of youthful energy with her dynamic and spirited approach to fitness and life. She is not only a CrossFit Manager and Level 2 Trainer but also an expert in a variety of disciplines including Mobility Training, USAW Sports Performance Coaching, and an array of yoga and Pilates certifications like Hot Yoga, Inferno Hot Pilates, Mat Pilates, and Power Yoga. Peaches' journey into the world of athletics began in her early years, showcasing a natural aptitude in soccer which paved the way for her lifelong passion for fitness. Her adventure took an altered turn in 2002 when she was introduced to Bikram Yoga. After four years of nurturing a love/hate relationship with the discipline, Peaches' commitment to deepening her understanding of the body's needs led her to complete a rigorous Bikram Yoga Teacher Training. The real turning point came when Liz discovered CrossFit and experienced an epiphany about her professional path. She realized her calling was not just in practicing these disciplines but in sharing her comprehensive knowledge of how strength and flexibility synergize to upgrade overall health. Liz's philosophy centers on empowering others to let loose their potential by embracing both the vigor of CrossFit and the poise of yoga, fostering a balanced approach to physical wellness. When she's not coaching or managing her fitness studio, Liz can be found indulging in her love for crafting the perfect mug cake, diving into episodes of ‘Below Deck’, or unraveling the complexities of the latest true crime mysteries. Her personal motto, ‘pobody’s nerfect’, reflects her down-to-earth personality and her belief in embracing imperfections while striving for personal growth. Liz’s vibrant lifestyle and diverse expertise make her an exemplary figure in this book. Her story illustrates the power of embracing youthful energy, taking risks, and innovating across different aspects of life and work. Through her example, you can learn the importance of integrating diverse skills and passions to lead a fulfilling and impactful life, truly awakening your Good Vibe Gangsta within.

Lisa, a beacon of health, education, and personal growth, personifies the Good Vibe Gangsta ethos through her dedication to empowering others. She’s a graduate of Trinity University and the co-owner of The Union in San Antonio, Texas. As an accomplished yoga and movement instructor, Lisa’s journey reflects her passion for teaching and her commitment to lifelong learning and personal development. Lisa's profound connection with yoga began in 1999 when she attended her first Bikram Yoga class. The immediate impact of this practice sparked a desire not only to embrace yoga personally but to share its inspirational power with others. Her dedication led her to complete the Bikram Yoga Teacher Training Certification in Los Angeles in 2002, marking the start of a lifelong mission to help others heal and thrive through yoga. In the spring of 2004, Lisa channeled her passion into action by opening her first yoga studio, laying the foundation for what would become a cornerstone of the San Antonio, Texas community's wellness. Her venture, The Union, expanded under her guidance to include additional locations, each serving as a hub for health and personal growth. In 2019, Lisa co-founded The U Institute, a Leadership and Education learning company dedicated to nurturing lifelong learners and providing them with the physical and mental tools needed to live their best lives. This initiative aligns with her belief in continuous personal growth and her commitment to empowering others to pursue their passions and potential. Outside the studio and classroom, Lisa’s life is filled with the joys of dancing, reading, traveling, and continuous learning. She is married to an incredible man named Kyle, has a beautiful, smart, and funny 11-year-old daughter named Olivia, and feels most at home when she is with their friends, family, and animals (JoJo, Abby, Charlie & Ginger). Her favorite quote, “Rule #1: Don’t hang out with losers,” speaks to her belief in surrounding oneself with positive influences and aspiring towards greatness in all facets of life.

The narrative of Mario Alejandro, affectionately known as Alex, is a profound illustration of the present chapter. From the lush landscapes of his native Guatemala in Central America to the bustling communities of Texas, Alex's life journey was defined by his undying passion and commitment to whatever he pursued. Starting on the coffee estate in Guatemala, Alex learned to administer the delicate art of coffee cultivation under the guidance of his father, Carlos Enrique. He wasn't just involved in the process but mastered and administered every detail from seed to roast. Known for his exceptional interpersonal skills, Alex became a beloved administrative figure among the coffee estate workers, treating everyone with respect, fostering a community of mutual trust and appreciation. His life took a significant turn when he met his future wife Rossi, a native Texan involved in international community development in Latin America. Their shared values and dreams led them to marry in Guatemala and eventually move to Texas amid growing safety concerns in Latin America due to civil unrest during that era. In Texas, Alex's passions evolved as he embraced the role of a family man. He threw himself into various entrepreneurial ventures, from service-based companies to real estate investments, always with a focus on contributing positively to his family. In addition to his entrepreneurial spirit and dedication to his family, Alex was profoundly committed to making a positive impact in his communities, both in Texas and Guatemala. His involvement went beyond simple charity; Alex was hands-on in addressing the infrastructure needs of rural populations. Whether it was helping to install water purification systems to ensure clean drinking water or indoor and outdoor cooking stoves and assisting in the development of other essential infrastructure, Alex was driven by a deep-seated belief in improving the quality of life for those less fortunate. His efforts transcended borders & social classes, reflecting his understanding that real change comes from tangible actions that address basic needs. Alex's dedication to these initiatives showcased his belief in a connected world where everyone deserves access to basic amenities, regardless of their geographical or social standing.

Rubén’s story is a powerful narrative of overcoming adversity, pioneering change, and embodying the Good Vibe Gangsta spirit through dedicated social entrepreneurship and community service. His journey is marked not just by his achievements but also by his relentless commitment to fostering peace, understanding, and love across diverse communities. Rubén’s life began with his family's immigration from Mexico, bringing with them a rich collage of Indigenous, European, African, and Asian heritage. This multicultural background laid the foundation for what Rubén would later understand as his mission: to act as a bridge fostering global peace and communal healing through love and understanding. His journey through life has been a testament to the belief that humanity grows stronger each time someone walks by faith, trusts in their well-being, and shares that trust with others. Starting his first radio show at fourteen and founding his first company at sixteen, Rubén's early ventures into the world of media and entrepreneurship set the stage for his later accomplishments. These formative experiences were not without their challenges. Each failure taught Rubén valuable lessons about resilience, the power of community, and the importance of maintaining integrity in every endeavor. As a first-generation college student from a family of migrant workers, Rubén was both a pioneer and a bearer of responsibility. His academic journey took him to the University of Texas at Austin, where he was one of the very first Mexican American students to complete his master’s program—a role he embraced with honor and a sense of duty. He was also the very first student from his High School to attend UT Austin. The challenges and setbacks he faced along the way did not deter him but instead deepened his commitment to creating a better world for his family and community. Rubén’s dedication to his community and social impact hasn't gone unnoticed. He has received numerous recognitions, including the ‘Austin Under 40 for Youth and Education’ and has been nominated multiple times for ‘Changemaker of the Year.’

Rafa, a retired professional soccer player and an influential community leader, perfectly manifests the essence of ‘Afford To Care’ which is a fundamental habit explored in this book. As part of the non-profit’s founding team at Goal Impact Foundation and its inaugural Executive Director & President, Rafa has dedicated his post-athletic career to leveraging his experience and leadership to foster positive change and development in communities and among the youth. Rafa's journey in professional sports is marked by notable achievements and transitions. Born in Bogotá, Colombia, and spending formative years in the United States, he distinguished himself early on, earning the 1983 New York City High School Player of the Year award. After graduating from Long Island University, his soccer career saw him playing in top professional leagues across the United States and internationally in Latin America and Asia, including stints in the Colombian First Division and Major League Soccer. Following his retirement from professional soccer, Rafa did not step away from the sport; instead, he shifted his focus towards nurturing future generations. Rafa’s true legacy began to take shape after he hung up his boots. His transition from player to coach and community leader was driven by a deep-seated passion for education and empowerment. Recognizing the significant power of sports, Rafa became a pivotal figure in youth development, not only coaching young athletes but also nurturing their growth off the field. His efforts are driven by a firm belief in the power of education and sports to transform lives. He consistently uses his platform to promote social impact initiatives and community engagement, embodying the principles of caring and responsibility in every aspect of his life. Beyond his professional responsibilities, Rafa is a devoted family man, consistently integrating the values of care, respect, and community involvement at home. His approach to parenting mirrors his professional ethos, emphasizing the importance of education, personal responsibility, and community service.

Rossi's story is a vibrant medley of care, empowerment, and community involvement, embodying this book, from her early days in San Antonio, Texas where family and community were intertwined in her upbringing. Leading into her impactful work across Latin America and back in Texas, Rossi has consistently demonstrated what it means to be a Good Vibe Gangsta by using her skills and compassion to uplift others. Her journey began with a passion for making a global impact, leading her to develop her Spanish language skills in Guadalajara, Jalisco and then to consider children and family empowerment programs there in México, in South America (Venezuela) and eventually in Central America (Guatemala). These experiences honed in on her ability to connect with diverse communities, paving the way for her passionate work in Texas. Upon returning to her native Texas, Rossi took her commitment to the next level by focusing on empowering mothers and children escaping adverse conditions. She helped establish a neighborhood of transitional homes that not only provides shelter but also offers a pathway to self-sufficiency through education, community support, and holistic services. Rossi's approach is not just about temporary relief but about fostering long-term, sustainable change in the lives of the families she serves. Rossi’s life story is a testament to the power of care and compassion. Her work not only transforms the lives of the individuals she helps but also enriches the broader community, making her a quintessential Good Vibe Gangsta. Her approach to caring shows that with commitment, empathy, and holistic support, it is possible to change lives and afford to care deeply, proving that the spirit of giving and empowering others is one of the most impactful ways to live a meaningful life. Her remarkable journey through life has not only been marked by her professional achievements but also by her profound dedication to her family. As her mother, brothers, husband, and in-laws entered the later stages of their lives, Rossi once again exemplified the qualities of a Good Vibe Gangsta by stepping into the role of caregiver with grace, strength, and unwavering commitment.

Betirri materializes the spirit of leaving unique fingerprints on the world through his profound integration of art, culture, and community development. Born in Puebla, México, and now a prominent figure in Houston, Texas, Betirri's life and work are a testament to the power of embracing one's roots while contributing to the global montage of culture and society. Betirri's artistic journey began with a deep passion for sports and a personal challenge—his struggle with asthma, which prevented him from becoming a professional soccer player. After moving to the Bayou City with his family as a high school student and then double majoring in architecture and painting at the University of Houston, he discovered a way to combine his artistic talent and athletic passion into one endeavor. Betirri channeled his passion for sports into his art, creating a celebrated series of paintings that depict bodiless sport figures in motion, capturing the essence and dynamism of athletes without focusing on individual identity. This unique artistic perspective not only highlights the universal nature of sports but also aligns with Betirri's view of art as a medium for social commentary and communal identity. His work, recognized and exhibited internationally, ranges from figurative to conceptual, always striving to evoke the spirit of his subjects. Betirri's role as the official artist of the Houston Lamborghini Festival since 2014 and his collaborations with major brands like Reebok Brazil and Major League Soccer underscore his ability to bridge diverse worlds—combining the vibrancy of sports with the introspective nature of fine art. In addition to his artistic achievements, Betirri has played a far-reaching role in community development through his involvement with the Goal Park Foundation in Houston, Texas. As part of the founding team, Betirri has helped to transform 7 blocks of the Columbia Tap Trail into what is poised to be a world-class park for the World Cup 2026. This initiative not only ameliorates public health and enjoyment through art and sports but also serves as a cultural hub that enriches the community and fosters sustainable urban development.

Through his career accomplishments and life path, Sergio typifies the essence of a Good Vibe Gangsta wonderfully. Born in Bogotá, Colombia, and educated in the USA, he's now thriving in Japan, fusing technology, culture, and creativity to create beneficial effects everywhere he goes. Sergio's varied cultural experiences are reflected in the complex menagerie of his academic background. He completed his Master of Arts in Classical and Ancient Studies at the American Public University System after receiving his Bachelor of Arts degrees in Asian Studies/Civilization from Baylor University and Seinan Gakuin University. His participation in Pi Gamma Mu and regular placement on the Dean's List, which attested to his academic excellence, laid the groundwork for a varied and influential career. Sergio's professional journey, which took him from the USA to Japan, demonstrates his commitment to using technology and education to improve people's lives. With his creative teaching strategies, he made a big impact on both local education and international relations while working as an assistant language teacher in Japan. He revolutionized educational experiences in the USA at Alamo Heights ISD and Harlandale ISD in San Antonio, Texas, by introducing technology into the classroom and guaranteeing that students could access important information by means of translation. Sergio has developed his knowledge in social media and digital marketing in his capacities as an SEO/Content Manager and IT Manager, increasing community involvement and brand recognition. Later, he started Peña Technologies and Takagi Digital, where he continues to push the frontiers of technological innovation and web development. Sergio has embraced and conquered linguistic and cultural barriers while residing in Japan with his wife and son. This has improved his quality of life and demonstrated his faith in the strength of family and community. His experiences support his belief that diversity should be celebrated, and that technology should be used to build relationships and change communities. His philosophy of technology and culture isn't limited to adaptation; rather, it aims to transform the way we communicate and form communities, which makes him a symbol of positive energy.

AJ's professional journey epitomizes the essence of making splendid mistakes and harnessing them as catalysts for growth and innovation. Growing up in the culturally diverse hub of Houston, Texas, AJ developed a unique perspective on life and business, shaped by his exposure to a myriad of cultures and his upbringing in a family that embraced diversity with open arms. AJ's life began in a home filled with love from two mothers and separately a father from Pakistan, ingraining him with a sense of inclusivity and an open-minded approach from an early age. This foundation laid the groundwork for his future endeavors, teaching him the value of seeing beyond conventional barriers and appreciating the unique stories of each individual. From his early days post-college to his ventures into the cigar industry and beyond, AJ has embraced each phase of his life with openness and the spirit of exploration, turning potential setbacks into stepping stones for growth. AJ's career trajectory has been marked by a series of roles that challenged him to adapt and excel across various industries. His specialty developed into being a SaaS Closer, Business Developer, and Storyteller, where he demonstrates an exceptional ability to build relationships and refine business methodologies. Each role has presented its own set of challenges, from navigating complex sales environments to pioneering new business strategies. AJ embraces each challenge with a mindset that views mistakes not as setbacks but as opportunities to learn and innovate. Colleagues and mentors frequently commend AJ for his ability to connect deeply with clients and team members alike. His approach goes beyond conventional sales tactics; it's about creating genuine relationships that stand the test of time. His reputation as the ‘King of the One Call Close’ exemplifies his skill in sealing deals efficiently, yet it's his ongoing mentorship and support for his colleagues that truly highlight his leadership and commitment to collective success. One of the most telling aspects of AJ's character was revealed through his respectful friendship building with Alex, the late father of the co-authors of this book, Jimmy and Joey, before he even knew of their relationship.

Brandy’s life and career provide a vivid illustration of what it means to ‘enjoy the ride’ in accordance with the Good Vibe Gangsta ethos. Her journey, infused with passion, dedication, and an unwavering commitment to art and education, reflects a masterful balance of embracing each moment while making impactful contributions to society. A native of San Antonio, Texas, Brandy's early exposure to the vibrant colors and rich traditions of her cultural heritage fueled her artistic passions and informed her unique aesthetic, which she expertly weaves into her work. Her art not only celebrates her cultural identity but also challenges viewers to engage with broader social issues, making her a vital voice in the community. Brandy’s academic background is both impressive and inspiring, having been nurtured at esteemed institutions which significantly shaped her professional and artistic journey. She embarked on her higher education journey at SMU (Southern Methodist University), where she completed her Bachelor of Fine Arts, majoring in drawing and minoring in sculpture. Her time at SMU was marked by significant recognition, receiving the ‘Zelle Award’ for outstanding artistic merit, which underscored her exceptional talent and dedication to her craft. Continuing her academic pursuits, Brandy furthered her education at TTU (Texas Tech University), where she deepened her expertise in the arts. Here, she earned a Master of Art Education, graduating with a perfect 4.0 GPA, followed by a Master of Fine Arts, specializing in printmaking with a secondary focus in painting. During her tenure at TTU, she was honored with awards such as the ‘Who’s Who Among Students in American Universities and Colleges’ and the ‘Horn Professors Graduate Achievement’ award, acknowledgments that celebrated her contributions to social activism through the arts. These educational experiences at SMU and TTU not only refined Brandy's artistic skills but also instilled in her a profound understanding of the moving power of art in education and society. Her academic achievements laid a solid foundation for her to influence and inspire as an educator, artist, and community leader, fully embracing and exemplifying the Good Vibe Gangsta philosophy in every aspect of her life.

G. is the true essence of a Good Vibe Gangsta, and his life is a masterclass in accepting life as it comes and radiating happiness. Thanks to his diplomat father, G. was born into a world that blended three vibrant cultures: Mexican, Brazilian, and Guatemalan. From an early age, he learnt to embrace and navigate diversity. He traveled across continents, cultures, and communities because of this foundation, which led him on a lifelong journey of discovery and influence. G. took in every lesson the cities he grew up in had to offer, from the busy streets of Guatemala City to the lively neighborhoods of Chicago, Illinois, and San Antonio, Texas. Summer trips back to Brazil and Mexico helped him connect with his roots and broaden his perspective, which enhanced his formative years. His destiny was also affected by this global upbringing, as he became fluent in four languages and acquired an intuitive capacity to interact with people from various walks of life. G. considered education to be the most important aspect of his life, and he embarked on his higher educational pursuits initially in Austin, Texas and eventually in San Antonio, Texas, where he studied Finance for his bachelor’s degree at UTSA. Then he went on to study at SUNY Buffalo's Brasilia campus to obtain a master’s degree in education. Each academic pursuit was not just about personal growth but also about preparing to give back—a principle deeply ingrained by his family and experiences. G.'s career is a vibrant mosaic of business and academic pursuits, with his dedication to uplifting youngsters at the center of each chapter. G. swiftly transitioned from his early jobs as a lawn care provider and JCC youth coach to positions that allowed him to mold young brains, including tutoring, coaching, and finally running educational initiatives and entrepreneurial soccer projects in Brazil and Mexico. His work has always centered around mentoring, utilizing education and athletics as effective means of fostering both professional and personal growth. G.'s life mantra, “What do I do to inspire? Keep it real G,” sums him up well.